besides, we believe in design. more specifically, in design-thinking. because design-thinking is actually a systematic approach to problem-solving. it starts with clients and the ability to support them improving the performance of their organization. but it also acknowledges that we will probably not get it right in the first attempt. design is all about action, while business is too often about planning. ask yourself: how many of your business plans have come to reality?? i mean like 80% or more - probably none. yes we know very well that planning as a process is important, while the plan is nothing. so we keep going, and we try to put business and design together - because like most opposites - they have a lot to offer to each other.