Multiple companies plan to enter new markets. However, trying to find their way in unchartered waters means for inexperienced companies taking some major risks. By using its broad expertise in the target markets managing the corresponding process, MEDTECH NAVIGATORS guide and implement a realistic approach.
The precision-milling machine business unit of this globally active client was tasked with doubling both, turnover and profitability within 3 years. To achieve this, the initial strategy was to focus on attractive, up-and-coming market sectors such as the medical technology.
The client however lacked in-depth knowledge of business logic, customer expectations and competition in the target market. With the medical technology market facing increasing pressure on margins, growing competition from emerging markets and increasing higher regulatory hurdles, MEDTECH NAVIGATORS carried out the strategic analysis and business planning. In this rapidly changing business environment, profitability, market development and an adaptable business model have become number one priorities. This results in a much more demanding production environment, so that the focus shifts on reducing manufacturing costs, scaling-up new products to serial production more effectively and to launch new products even faster.